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Is Your CRM (Customer Relationship Management) System Doomed To Fail? "Right, People. Let's blast out that mail campaign we've been planning for so long. Putting The Serve Back Into Customer Service Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap. Making The Most Of Newsletters Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they're often infused with more credibility than traditional brochures. 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