| |
| |
|
Sales Management Information |
|
|
|
Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition
Business can be like war sometimes. You may have to fight hard to survive. The winner takes all. But that doesn't mean you have to destroy your competition in order to survive and win. But you can do one smart thing: outsell them, with a few smart tricks I will reveal below. One of the tricks to outsell your competition is to compareyour product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compareand improve upon to outsell your competition. 1. Price- Can you offer a lower price? Can you offera higher price and increase the perceived value ofyour product? Do you offer easier payment optionsthan your competition? 2. Packaging- Can you package your product moreattractively? Do the colors of your package relate toyour product? Can you package your product intoa smaller or larger package? 3. Delivery- Can you offering cheaper shipping? Doyou have a high enough profit margin to offer freeshipping? Can you ship your products faster? 4. Benefits- Can you offer more benefits than yourcompetition? Are your benefits stronger? Do youhave believable proof that supports your claims? 5. Quality- Is your product built and tested to lastlonger than your competition? Can you improve theoverall quality of your product? 6. Performance- Can you make your product fasterat solving your customers problem? Is your producteasier to use than your competitions? 7. Features- Can you offer more product featuresthan your competition? Do your features support thebenefits you offer? 8. Availability- Is your product always available ordo your have to backorder it? Can your productsuppliers drop ship to your customers? 9. Extras- Do you provided free bonuses when yourcustomers buy your product? Are your bonuses morevaluable than your competitions? 10. Service- Do you offer your customers free 24hour customer service? Can you provide free productrepair? Does your competition make their customerstalk to a machine? 11. Proof- Can you provide more proof than yourcompetition that your product is reliable? Can youprovide stronger testimonials or endorsements? 12 Guarantees- Do you have a stronger guaranteethan your competition? Do you offer warranties withyour product? Do you provide an easier return policy? Warmly, I-key Benney, CEO I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs. Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash".
MORE RESOURCES: |
|
|
|
RELATED ARTICLES
How to Beat the 80/20 Rule in Sales Performance -- Part 2 Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon subjective information. Think about it:What are resumes? They are an individual's subjective portrayal of their capabilities and experiences. Getting Off The Advertising And Sales Rollercoaster Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your Extended Shadow And Successful Sales Management In a small midwestern town, the local high school of 878 students recently produced its first state championship basketball team in over 90 years. The community has had an organized city basketball league for its younger boys for many years. Sales Tactics to Beat Your Competition This month I want to share a success from a friend and customer of mine. You'll find in this story two important sales tactics for beating your competition. The Hardest Job Of A Trade Show You've heard this before: There were four people named Everybody, Somebody, Anybody and Nobody.There was an important job to be done and Everybody was sure Somebody would do it. Accepting Responsibility for Your Sales Success That we live in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. Stop Drowning: Nine Strategies For Managing Your Priorities I just got off the phone with Susan. She is a well-meaning, big-hearted, caring, effective and creative sales manager. The Benefits of Catalog Sales For Your Business Things to watch out for when selling your product in catalogs.Giving away the farm. Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline. How to Keep Projects From Spinning Out Of Control Are you involved in projects that seem to go nowhere in a hurry?Change usually happens in an organization through projects, which can take many forms, and may not always be called projects. The easiest to recognize is the traditional type, with a beginning, middle and end, such as the launch of a new product or the implementation of a system. 4 Marketing Myths Threaten Your Sales These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead. The Sales Carpenter I remember moving my family to Argentina as Vice President of Sales for Latin America. I was in charge of managing five regional offices, Argentina of course being one of them. Investing in Your Sales Team While there's no easy answer to this question, there are a few basic points, known as the Training Discrepancy Model, which illustrate key areas that must be targeted for your company's training investment to be 100% effective.First, think of a triangle. Five Steps to Maximize Success in Targeting For Growth Targeting is the process of selecting high potential customer accounts to receive intense sales focus. Goal setting translates that high potential into achievable numeric objectives, i. Generous Donor Refused (how qualified business slipped away) Generous Donor RefusedPicture this. You are a fund development director for a respectable school at a well-known state university. Raise Concern About Sales Competition, Not About Yourself As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. How We Build a 90% Failure Rate into the Sales Process I recently began doing training in the banking industry. Across the board, successful bankers close between 2% and 6% of the prospects they call on, starting from their first prospecting call. Beyond the Golden Rule There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people. Disclosure Laws Favor International Terrorists The Federal Trade Commission has rule that are supposedly in place to protect franchise buyers from fraud from franchisors who might attempt to mislead them into purchasing a franchise. Part of the franchise rules are addressing required disclosure paperwork. Make Time, Not Excuses There are four primary activities that successful salespeople engage in on an ongoing basis. These are Prospecting (45% of time), Presenting (20%), Product Knowledge/Malleability (20%), and Professional and Personal Development (15%)Recently we were presenting this information in a workshop on Prospect Management, when one of the participants raised his hand and said: "That's great.
|
| home | site map |
| © 2006 |